HOPE FOR TOMORROW
Charity Fundraiser & Awareness Films
Gloucestershire based charity, Hope for Tomorrow wanted to demonstrate how they partner with the various NHS Trusts to supply a Mobile Cancer Care Unit, and how it is beneficial to cancer patients. They wanted the films to reassure future patients of what to expect on the unit, and also encourage key stakeholders such as Oncololgy Doctors to refer more patients to the service. The charity wanted a series of films that raised awareness of the good work of the organisation, encouraged fundraising, and also showed how vital their service is for patients in giving them time back to have a life outside of cancer.
Our approach was to produce a series of films that demonstrated ‘what to expect on the mobile cancer care unit, as well as two other films, filmed on the same day that showed a day in the life of a nurse, and also the driver. To capture the essence of what to expect on the mobile cancer care unit, we joined the team on board, and filmed around patients who had agreed to be filmed, recording soundbites throughout the day. We wanted to capture the laughter and relaxed atmosphere on board the Mobile Cancer Care units, and spent time building relationships with the patients to put them at ease around the camera. We took a fly on the wall approach to capture the laughter and happiness that the unit brought to people, not only was it a medical setting that helped to treat their cancer, but became a place for them to talk to others who were going through the same thing, or even to be in a place where cancer wasn’t talked about from a sympathetic point of view. We took a similar approach with the day in the life of films.
To increase fundraising, we felt it was important to tell people’s stories away from a medical setting, and putting that person in a human relatable environment such as their own family home. We spent a day each with 2 patients, Deborah, and Madelaine, capturing home life, and hearing about who they were as a person, allowing the audience to connect with them. We wanted to demonstrate the effect that cancer had on their life, and how the cancer care unit gave them more time to spend with their family in a difficult time of life. We wanted to create an emotion that provoked thought with our audience, that made them think of what if this was me.
We also produced a series of short social media films to help increase awareness and that could run alongside the main films to encourage donations and also conversation.
Our insight was that to increase fundraising and awareness of the organisation, that we needed to make the videos relatable and personal. We understood that the films need to have an air of sensitivity but also need to be thought provoking, however that different films would be needed to show the different aspects of the charity. We quickly realised that one film, would not cover all aspects of the brief that raised awareness of how the unit operates and also effectively raise significant funds.
One of the most notable results from these videos was that the Deborah’s story was shown as 1 corporate networking event, and this then saw donations of £15,000, with the film then going on to raise further funds and awareness through social media.
Another key results was that more patient were referred by Oncology Doctors to the unit, with patients actively asking to be placed on board the unit to be seen as they had seen the environment was more relaxed.
WHAT THEY SAID:
“I am very happy to recommend Dashing Bear Productions. They are not only a very talented team but at their core they are a very ethical, committed and community led company. They always go the extra mile for a cause or project they believe in which had led to fantastic results. Thank You."